Posted by
yuegao2 on Sunday, September 27, 2009 10:01:44 PM
1. Features and Benefits
2. Narrow definition of product categories and competition
3. customers are rational decision-makers
4. Methods are analytical, quantitative and verbal
What's in the pool of "Traditional Marketing techniques"?
The concept of traditional marketing that is "Features and Benefits" is changing, but the main base remains on the same. The components of any kind of a marketing approach are:
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